Michael Douglas will Sell His Digital Likeness Once He Dies

In a new interview, MCU star and Hollywood veteran Michael Douglas revealed that when he dies, he intends to sell his digital likeness. In an interview with The Guardian, the actor stated that because of his advanced age, he is "thinking [he's] going to have to license my name and likeness" so that "the rights go to my family rather than the metaverse."

"It’s funny you should mention that. You get to an age where you start thinking about your will and estate. Now I’m thinking I’m also going to have to license my name and likeness so the rights go to my family rather than to the metaverse. I see what AI is doing with pictures with text. It’s only matter of time before you’ll be able to recreate any dead person at any age with the voice and the mannerisms, so I want to have some control."

“What’s frustrating about that is you lose your agency. When you give a performance in a film, you know you’re going to be edited, but you’re participating in that,” he said. “If you go into deepfake land, it has none of your points of view.”

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